100 MILLION PEOPLE
20% MORE ACTIVE
BY 2025

Vitality is the world’s largest behavioral platform
We partner with the leading insurers globally to create shared value.
Today, we are incentivizing healthy behaviors across individuals and organizations across 23 markets.
partner logos
partner logos
partner logos
We are guided by our core purpose
Making people healthier
and enhancing and
protecting their lives.
4
lifestyle
choices

Physical
inactivity

Unhealthy
diet

Smoking
 

Excessive
alcohol

4
chronic
conditions

Cardiovascular
disease

Cancer
 

Respiratory
disease

Diabetes
 

responsible for
60
%
of preventable
deaths
worldwide
Vitality Shared-Value Insurance
We along with our partners use the Vitality Shared-Value business model
to change the way consumers worldwide experience insurance.
Members
Improved health, better values through improved price and benefits
Insurer
Lower claims, higher margins, positive selection and lower lapses
Society
Healthier society, improved productivity, reduced healthcare burden
shared value model
Vitality has shown that
Vitality Active Rewards, a
program that encourages
physical activity, with Apple Watch,
has made Vitality members
at least 34% more active.
Learn more
Learn more
Most forms of physical activity
With support from the World Health Organization

and our global network of insurance partners, we are committed to making

100
MILLION PEOPLE

20%
MORE ACTIVE

BY
2025

Can we count you in?